GigValue Blogs

Back in the day, marketing meant billboards on highways, ads in newspapers, radio jingles, and commercials on TV during prime time. These strategies made big companies and got a lot of people to know about them. But 2026 is not the same. People are now paying more attention to their phones than to TV. People increasingly spend hours on social media, viewing short videos, and talking to content cre...

More changes have occurred in marketing in the past five years than in the preceding twenty. No longer do consumers put their faith in conventional advertisements. The opinions of those they follow online are more credible, though. This online recommendation system is among the most effective marketing tools for contemporary businesses. By connecting them with influencers who already have engaged ...

It's easy to think that successful inventors have an advantage from the outset. The truth is that almost every influencer started out with no following, no business deals, and no fame. It takes time for things to grow. It takes work, trial and error, and time to build it up. The most important thing to remember when you're starting from scratch is not to compare your beginning to someone else's mi...

Not very long ago, it seemed like only famous people and huge creators with millions of followers could make money on social media. But that idea is no longer useful. Brands are aggressively hunting for micro-influencers, who may not have as many followers but have stronger connections. People in India, in particular, connect better with creators who seem sincere and easy to talk to. That's where ...

For a long time, firms in India relied on celebrities and large influencers to sell their goods. It was easy to understand: more followers equaled more reach. But things are different now. People are smarter these days. They don't just look at stats; they look for realness. A recommendation from someone you know and trust is typically more reliable than a written commercial from a famous person....